The Impact of AI in the Voice-over Industry: Exploring the Role of Human Connection to Compete
Sidney J Shapiro (University of Lethbridge); Priyanshi Mishra (Banasthali University); Andrii Fedorych (Taras Shevchenko National University of Kyiv)
Abstract
This case study explores the transformative impact of artificial intelligence (AI) on the voiceover industry, focusing on the career of JS Gilbert, a seasoned voice actor known for his diverse roles in video games, commercials, and animation.The traditional voiceover industry faced significant disruption as AI-generated voices gained prevalence, offering cost-effective and scalable solutions. The rise of AI voices challenged the viability of human voice actors, particularly in routine projects where efficiency and cost were prioritized. The case underscores key themes of adaptability, strategic decision-making, and the enduring importance of human creativity in an AI influenced landscape. It challenges students to analyze how creative professionals can sustain their careers amidst rapid technological changes and to consider broader implications for the future of work in industries disrupted by AI.
How to cite
Sidney J Shapiro et al. (2025). The Impact of AI in the Voice-over Industry: Exploring the Role of Human Connection to Compete. Open Access Teaching Case Journal, 3(1). The Case Centre, reference 206079.