Breaking New Ground: Sofvie's Role in Advancing Health & Safety Standards in the Mining Sector
Sidney J Shapiro (University of Lethbridge); Alison Xiang Liu (University of Lethbridge)
Abstract
On April 21, 2023, the Global Mining Market Report 2023 was released, indicating that global metals and mining industry revenues had soared to USD5,799.4 billion.1 Having read the news release about the report, the Sofvie executive team, responsible for managing the Sudbury, Ontario, Canada-based software firm specializing in occupational health and safety software, met to discuss the growing market opportunity in the mining industry and the ethical occupational safety imperative the industry was facing. Reports on growing occupational health and safety issues and significant increases in workplace injury rates and fines had placed the role of digital technology at the forefront of enhancing occupational health and safety in the mining sector to address workplace safety concerns. Sofvie's vision was a 'zero harm' workplace and the firm's goal was to facilitate an occupational health and safety transformation in the mining industry through implementation of their software. Sofvie Chief Operating Officer, Gus Minor, was tasked with creating a marketing strategy to motivate adoption of the Sofvie software platform within the rapidly growing mining industry to help organizations better manage workplace occupational health and safety protocols.
How to cite
Sidney J Shapiro et al. (2024). Breaking New Ground: Sofvie's Role in Advancing Health & Safety Standards in the Mining Sector. Open Access Teaching Case Journal, 2(1). The Case Centre, reference 199991.