Disrupting the Dating Scene: The U Got Game Dating App
Sidney J Shapiro (University of Lethbridge); Alison Xiang Liu (University of Lethbridge)
Abstract
Rajesh Kutty, CEO and co-founder of the U Got Game online dating application start-up, was thrilled with the successful showcase that he and his team presented at the Collision Conference in Toronto, Ontario, Canada, in June 2023. After the showcase, the U Got Game founders were presented with several funding offers from partners interested in investing in their online dating application start-up. The founders were excited to proceed with funding decisions and were aware that choosing the best funding strategy to support development and promotion of their novel dating app was a pivotal decision for their start-up. The founders wanted to ensure the funding strategy they adopted was aligned with the focus and culture of their firm and would allow them to develop the novel software product as they had envisioned it. Kutty estimated the team would require USD5 million to deliver the desired end-product dating application and knew that choosing the right funding strategy was key for the start-up's success.
How to cite
Sidney J Shapiro et al. (2024). Disrupting the Dating Scene: The U Got Game Dating App. Open Access Teaching Case Journal, 2(1). The Case Centre, reference 199989.