Strategic Challenges Growing a Maya Social Venture in Guatemala: Restaurantes Chichoy
Yolanda Sarason (Colorado State University); Claire Dallies (Universidad del Valle de Guatemala); Laura Robey (Colorado State University)
Abstract
Doña Amalia, matriarch of the Maya family and owner of the two popular Restaurante Chichoy locations in Tecpán, Guatemala, had just heard the news that newly elected President Bernardo Arévalo was sworn into office on January 15, 2024. The Maya family had agreed that once the outcome of the election was clear they would develop plans for the Restaurantes Chichoy expansion. They scheduled a meeting the next day to chart the future of their family venture. For Doña Amalia, it was crucial that their future aligned with their social mission of supporting the local community and preserving Maya traditions. As she prepared for the next day's family meeting, she thought about the two main options before them.
How to cite
Yolanda Sarason et al. (2025). Strategic Challenges Growing a Maya Social Venture in Guatemala: Restaurantes Chichoy. Open Access Teaching Case Journal, 3(2). The Case Centre, reference 210745.