SeeShell Consulting and the International Coach Coalition: An Entrepreneur's Expansion Dilemma in the Gig Economy
William Holmes (Royal Roads University)
Abstract
In 2022, Shelley Langille launched the International Coach Coalition (ICC) website to serve as a platform for connecting executive coaches and clients. The ICC coaches gained a source of contract work through the platform and could determine their own fees. Langille received a percentage of the coaching fee in exchange for the marketing, promotion, client introductions, and invoicing services provided by her company, SeeShell Consulting. Langille recognized the opportunity for growth of the ICC platform. She decided to give herself one year to create and grow her online platform and execute her business plan. In her view, the biggest challenge would be developing a brand, a profile, and marketing the business, including social media strategies to help expand her ICC startup in this executive coaching 'gig' industry.
How to cite
William Holmes (2025). SeeShell Consulting and the International Coach Coalition: An Entrepreneur's Expansion Dilemma in the Gig Economy. Open Access Teaching Case Journal, 3(1). The Case Centre, reference 206082.